The eCommerce Site Merchandiser is a tech savvy individual who will collaborate with the merchandising, marketing, creative and customer service teams to coordinate and execute product and content updates for the Alpha Industries brand. Reporting to the Director of eCommerce & Digital Marketing and in partnership with Merchandising and Marketing team promotes key products, categories and trends for each season that lead to increased conversion. The candidate would be responsible for managing the setup and presentation of products and categories on the alphaindustries.com website. Analyzes prior seasons performance and applies learnings to drive sell-through and maximize inventory position. Leverages historical data to test new strategies, to manage categorization, product display order, landing pages, galleries/boutiques, product features, and cross sell/upsells.
ESSENTIAL JOB RESPONSIBILITIES:
Manage the end-to-end setup of all products for alphaindustries.com. Assure products are setup timely and activated in conjunction with product receipt and marketing calendars. Maintain and update all product imagery, attributes, including: color names, pricing, markdowns, filters, tags, promotional pricing and copy.
Strategically merchandise all product areas of the alphaindustries.com website. Determine and manage product display order, color features, web categorization and navigation to support key product investments.
Partners with Merchandising, Marketing, and eCommerce teams to assist in developing compelling merchandising themes and story-telling for each season and across categories including online shops to feature trends, marketing initiatives and promotions. Responsible for executing on-site.
Sets up and schedules homepage updates, new content pages, promotions and features to be aligned with the marketing calendar. Responsible for QA of homepages, links, and redirects.
Examines site daily/weekly to ensure products are in the correct categories, promotions are functioning, links lead to the correct categories/pages and product set up is accurate. Tests new features and functionality as needed.
Manages and optimizes site search results and faceted navigation for each category for increased product sales. Identifies and fixes failed searches, creates and manages a library of synonyms for frequently misspelled products and keywords.
Monitors website performance utilizing KPI reports. Identifies areas with Director of eCommerce & Digital Marketing for improvement / concern across the site and traffic sources, calling out risks to current sales plan and ideating problem solving solutions to course correct.
Perform periodic website testing through various browsers and devices (i.e. desktop, tablet and mobile) to ensure new features and functionality are working correctly.
Work with SEO agency to implement best practices for both product, category and special landing pages to increase rankings in SERPs. Coordinates content delivery to help organic search results to rank for non-branded keywords.
Conduct competitive analysis to evaluate merchandise, promotions, features and product presentation to inform future strategies.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or competency required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelors Degree in a related filed
Time Management & Multitasking
Technically capable and adaptable
2+ years in e-commerce merchandising or similar role.
Experience working with Shopify or similar eCommerce platform.
Track record in apparel industries preferred
Strong analytical skills
Strong oral and written communication skills
Proficient in Microsoft Word, Excel, Power Point and Google Analytics
Strong passion for product and taste level
Alpha Industries offers competitive pay and outstanding benefits package. Alpha Industries corporate headquarters is located in Chantilly, VA, Sales and Marketing located in New York, NYand Distribution Center in Knoxville, TN. Alpha Industries is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. To learn more about a rewarding career with Alpha Industries, please visit our website at www.alphaindustries.com.